The UK's leading healthcare marketing specialists
We support pharmaceutical, healthcare informatics and manufacturing organisations with all aspects of their marketing, delivering innovative strategic, digital and creative services
We only work in healthcare
The UK’s leading healthcare marketing specialist

BFG Healthcare Marketing has established itself as one of Europe’s leading healthcare marketing consultancies providing both Strategic Consultancy and Creative Marketing services to the medical, healthcare informatics, consumer diagnostics and pharmaceutical industry.
Founded 20 years ago by creative and strategic partners Chris Sessions and Mark Pinder, our team of researchers, analysts, consultants and designers assist diagnostics, pharmaceutical and manufacturing companies to identify new emerging business opportunities, and to deliver them to market in the most creative and successful way.
Marketing services working together
As a full service agency that specialises only in working with clients in the healthcare industry, we are able to provide a wide range of specialist marketing and creative services that are unique to healthcare. Our strategic thinking helps our clients to identify opportunities that they may not have seen and our award-winning creative expression brings these ideas to life.
Strategic consultancy services
- Market opportunity analysis
- Market research
- Competitor analysis
- Return On Investment (ROI) documents
- Product and brand launch strategies
- Voice of customer (VOC) audits
- Benefits Realisation studies
- Industry reports and case studies
Brand consultancy services
- Brand essence analyis
- Brand positioning - point-of-difference
- Market analysis
- Brand diversification
- Brand audit
- Brand management - architecture
- Brand revitilisation
- Brand measurement
Creative marketing services
- Name generation
- Corporate & brand identity creation
- Presentation design
- Literature design
- Exhibition design and build
- Specialist medical and health copywriting
- Consumer packaging design
- Ecommerce and Web Design
Our case histories tell the story
A cross section of our work shows how we deliver solutions that make a difference
- All
- Brand positioning
- Design for print
- Economic and financial modelling
- Exhibition design
- Identity design
- Market analysis
- Marketing strategy
- Name generation
- PR
- Packaging design
- Print design
- Regulatory compliance
- Website design
What our clients say
Constant client feedback enables us to continually refine our processes
Omega Diagnostics
Biosynex
Pileje
Cambio Healthcare Systems
Crescent Diagnostics
Oasis Medical Solutions
York Test
Oxford Medical Diagnostics
Omega Diagnostics
Biosynex
Pileje
Cambio Healthcare Systems
Crescent Diagnostics
Oasis Medical Solutions
York Test
Oxford Medical Diagnostics
Our team
Designers, copywriters and market strategy specialists work together from the start of each project to ensure that both strategic and creative thinking is employed at every point along the journey.
Mark PinderStrategy Director
Chris SessionsCreative Director
Kal VaiklaGroup Commercial Director
Jane ThomasAccount Director
Alex BeattyConsultant Writer
Peter HarrisonConsultant
Susan HewlettPR & New Media Consultant