Following creation of the UK sector it was extremely important that Allscripts ensured new employees and close stakeholders completely understood the brand, what it stands for, and appreciated that their day-to-day activities contributed to expressing that brand positioning through the customer experience. BFG created print and digital media to convey Allscripts’ ‘All Possible’ approach to business, to convey to its UK staff understood what the brand promised to its customers, and that they clearly understood how their actions and behaviours could best support the organisation’s brand ideologies.
Staff brand engagement is always important but especially so after an acquisition when employees may have worries and concerns. BFG’s internal brand engagement work helped Allscripts implement a smooth transition programme that supported employees at all levels.
