BFG Healthcare Marketing was appointed by Cambio Healthcare Systems to create an integrated PR, marketing and communications strategy with the aim of assisting new business sales. Cambio is one of Europe’s largest providers of healthcare technology solutions with over 300 staff working from offices in Sweden, Denmark and the UK.
Having been selected by The Princess Alexandra Hospital NHS Trust to implement its CambioCOSMIC electronic patient record (EPR) solution, BFG Healthcare Marketing was asked to work with the trust to help manage and communicate the change of system within the hospital to clinical and administrative staff.
BFG Healthcare Marketing’s work for Cambio Healthcare Systems also included the implementation of a new corporate branding, the creation of a website to serve the UK market and the design and production of hospital exhibition road-shows.
