Omega Diagnostics

Food Detective is on the case

Food Detective is on the case

Using common symptomatic experiences to identify with the consumer.

Having researched food intolerance, BFG Healthcare Marketing worked closely with Omega Diagnostics Group PLC to help them develop a product that would appeal to the general public. The result was Food Detective, the first-ever self-diagnostic test for food intolerance that can be carried out by the consumer in their own home.

BFG Healthcare Marketing created Food Detective’s strong brand identity along with every aspect of the new product’s positioning, including the design and creation of packaging. Our team also developed a launch exhibition for the product and wrote and designed the Food Detective website

A 40-page nutritional guide and a range of consumer food intolerance advice literature was created to support Food Detective. BFG Healthcare Marketing was also asked to create the retail strategy for the launch and roll-out of Food Detective.

By aiming the marketing at the instantly identifiable symptoms of food intolerance, BFG Healthcare Marketing created a powerful PR and advertising message.

Project Details


Omega Diagnostics

Projects commissioned

Brand positioning
Identity design
Website design
Design for print
Packaging design


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