Randox Laboratories

Confidante, a ground breaking over the counter sexual health test

A sexual health revolution

Simple, accurate and confidential - home to laboratory testing

Confidante is a revolutionary new sexual health test that was created by BFG Healthcare in partnership with Randox Laboratories. It is the only OTC product that can simultaneously detect 10 of the most common sexually transmitted infections (STIs), including chlamydia, gonorrhoea and syphilis, in a single test.

Sexually transmitted infections are on the increase in the UK, with common STIs like gonorrhoea showing as much as a 25% rise in the number of detected cases. As a result, there has never been a more important time for people to be responsible for their own sexual health.

Simple, accurate and confidential, the Confidante sexual health test kit contains everything required for the consumer to provide a sample for testing in Randox’s world class laboratory. The consumer takes either a urine or swab sample at home and sends it to the Randox laboratories for testing.

The results are supplied directly to the consumer within 7 days. Positioned as a “lifestyle” product, Confidante allows people to take control of, and be responsible for, their sexual health in a convenient and confidential way in the privacy of their own homes, without the need to regularly visit a Genito-Urinary Medicine (GUM) or sexual health clinic.

Project Details

Client

Randox Laboratories

Projects commissioned

Marketing strategy
Name Generation
Packaging design
Regulatory compliance
Website design
Exhibition design

Website

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