Synergy Health

Myrios, consumer to laboratory blood testing

Identifying a completely new market

Myrios is the first ever UK over-the-counter pharmacy product that gives consumers access to blood tests carried out by an accredited laboratory.

BFG Healthcare Marketing conducted market opportunity analysis and identified a market for provision of easy access to professional health screening. We then approached Synergy Health Laboratory Services with the idea to develop the feasibility of a consumer service, working closely with them to develop financial models for the project.

Using our tried and trusted process for name generation BFG Healthcare Marketing created and registered the trademark for Myrios, an easy-to-use blood testing kit for home use that includes everything needed for consumers to take a small blood sample in the comfort of their own home before sending it to Synergy Health’s laboratory for testing. We then developed the product positioning and brand strategy and once the positioning had been clearly identified BFG Healthcare Marketing designed the consumer packaging and support marketing material and designed and developed the product website.

In addition, BFG Healthcare Marketing developed the product launch, PR and marketing strategy and supported Synergy Health Laboratory Services with an analysis of the necessary purchase logistics and process flow, taking into consideration the range of channels to market and distribution options open to the product.

Project Details

Client

Synergy Health

Projects commissioned

Brand positioning
Identity design
Website design
Design for print
Packaging design
Regulatory compliance
Marketing strategy

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