Global brand strategy

Helping French firm go global

The Terraillon Group, based in Paris, has been designing and making appliances that anticipate consumer expectations for more than 60 years. Its products include kitchen scales, bathroom scales, water filtration jugs and cartridges, a baby care range and products for health and well-being.

Exporting to more than 80 countries in all seven continents, the Group’s international reputation is built on two well-known brands: Terraillion and Hanson. The company’s newest brand, ‘Petit’, has already become a household name across Europe for baby feeding and baby care products.

BFG Healthcare Marketing helped Terraillon focus its global brand strategy and created a consumer market positioning strategy to help clarify the company’s point-of-difference over its competitors.

Our work also included developing sales and product presentations and meeting retailers and distributors.

Project Details



Projects commissioned

Market opportunity analysis
Competitor analysis
Sales and marketing strategy

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